Hero Group Blog

Tips, tricks and tools for body shop owners.

Industry pieces, the podcast, AI Labs builds, free tools and every prompt we have given away. Filter it by what you are after.

The Hero Group newsletter

Your bi-weekly briefing.

Every other week we bring shop owners tips and tricks to make more money.

Filter by content type

29 posts

Posts

What Insurers Are Cutting From Your Paint Estimate – and How to Get Them to Pay

We looked at 554 short pays. On the 290 we compared line by line, insurers cut paint on 78% of them.

Short Pays · Industry NewsOctober 8, 2026Hero Group Newsletter

Before You Hire Another Employee, Read This

Small time leaks in your collision shop can add up to hundreds of lost hours per year.

Managing · Industry NewsSeptember 24, 2026Hero Group Newsletter

Time to Sweat the Small Stuff in Collision Repair

Big, labor heavy jobs are getting rarer. When the work gets smaller, every operation you miss costs you more.

Short Pays · Industry NewsSeptember 14, 2026Hero Group Newsletter

CFO Hero: Your free quarterly planning guide

Upload your P&L and get a 25-page financial analysis and a 90-day action plan, in about five minutes.

Money & Profit · AI TipsSeptember 11, 2026Free tool · CFO Hero

Sales Hero: Find out what your close ratio is costing you

Upload your CCC close ratio report and see how much each estimator is leaving on the table, plus the targets to fix it.

Money & Profit · AI TipsSeptember 11, 2026Free tool · Sales Hero

Marketing Hero: A custom 2026 marketing plan for your shop

Tell it about your shop and your market, and it builds a marketing plan around your ZIP code, your goals and your capacity.

Marketing & Reviews · AI TipsSeptember 11, 2026Free tool · Marketing Hero

Hiring Hero: Stop guessing, start hiring right

Custom interview questions, candidate scoring and a 90-day onboarding plan, built for collision repair shops.

Managing · AI TipsSeptember 11, 2026Free tool · Hiring Hero

How to build a Google review handout that boosts sales

A printable handout that gets customers to actually leave the review, built live and free to download.

Marketing & Reviews · AI TipsMay 1, 2026AI Labs · Ep 14

Body shop competitor analysis as a daily task

Keep an eye on every shop in your market without spending an hour a week doing it.

Marketing & Reviews · AI TipsMay 1, 2026AI Labs · Ep 13

Three free AI tools for body shops

Three tools you can open today, what each one is good for, and where they fall over.

AI TipsAI Labs · Ep 12 · on YouTube

Build a Google reviews responder custom GPT

Answer every review in your shop's voice, including the bad ones, without writing each reply yourself.

Marketing & Reviews · AI TipsMarch 27, 2026AI Labs · Ep 11

How to build a 60-second shop ad with AI

Script, voice and visuals for a 60-second ad for your shop, built live in one sitting.

Marketing & Reviews · AI TipsFebruary 19, 2026AI Labs · Ep 10 · on YouTube

Commercial truck estimating that actually gets paid

Dean Hancock on why heavy truck estimates get written short, and what a shop can do about it.

Short PaysFebruary 6, 2026Operational Intelligence · Ep 7 · on YouTube

OEM procedures can't be optional: how to write the law

Peyton Bell of Bell Autobody on writing every procedure the manufacturer requires, and holding the line when it gets cut.

Short PaysFebruary 6, 2026Operational Intelligence · Ep 6 · on YouTube

The 90-day new hire success machine

An onboarding plan with real day 30 / 60 / 90 milestones, so the hire you fought for stays.

Managing · AI TipsJanuary 23, 2026AI Labs · Ep 9

Transparency and team building

Ted Culbertson of Top Gun Auto Body on what happens when the whole shop can see the numbers.

ManagingJanuary 15, 2026Operational Intelligence · Ep 5 · on YouTube

Beating the big chains in a small town

John Brown of Red Rock Collision on one location against national MSOs, and what actually wins the customer.

Marketing & Reviews · ManagingDecember 30, 2025Operational Intelligence · Ep 4 · on YouTube

Close ratios: the number most shops never track

Shane Orlando of Orlando Autobody on how many estimates walk out the door, and what it costs when nobody counts.

Money & Profit · ManagingDecember 24, 2025Operational Intelligence · Ep 3 · on YouTube

Culture is the thing you actually manage

Brian Davies of Body Works Plus on building a shop people do not leave.

ManagingDecember 1, 2025Operational Intelligence · Ep 2 · on YouTube

The why behind Operational Intelligence

Why we started a podcast about how a body shop is actually run.

ManagingNovember 29, 2025Operational Intelligence · Ep 1 · on YouTube

The body shop hiring interview machine

Role-specific interview questions, red flags and a weighted scorecard for comparing candidates honestly.

Managing · AI TipsNovember 21, 2025AI Labs · Ep 8

The collision marketing planning machine

A 2026 marketing plan built from your ZIP code: demand signals, competitor pressure, budget and a 90-day content plan.

Marketing & Reviews · AI TipsAI Labs · Ep 7

The profit leaks analysis machine

Upload the P&L and see where the margin is leaking, then get a 90-day plan to plug it.

Money & Profit · AI TipsNovember 21, 2025AI Labs · Ep 6

The paint department analysis machine

What the paint department is really costing, in material, hours and rework.

Money & Profit · AI TipsNovember 21, 2025AI Labs · Ep 5

The top 5 AI mistakes people make

Five ways shops waste their first month with AI, and what to do instead.

AI TipsNovember 4, 2025AI Labs · Ep 4

The Google review analysis machine

Read every review you and your competitors have, and find the pattern in them.

Marketing & Reviews · AI TipsNovember 4, 2025AI Labs · Ep 3

The financial analysis machine

Hand it your P&L and get a plain-English read on what is working, what is not, and a 90-day plan. The full prompt, free.

Money & Profit · AI TipsNovember 4, 2025AI Labs · Ep 2

Speed of change

Why the gap between shops that use AI and shops that do not is about to get wide.

AI TipsAI Labs · Ep 1 · on YouTube

Welcome to the Hero Group AI Labs

What AI Labs is, who it is for, and what we are going to build in it.

AI TipsAI Labs · on YouTube

The Hero Group newsletter

Your bi-weekly briefing.

Every other week we bring shop owners tips and tricks to make more money.

  • Tips for using AI in your shop
  • First looks at new tools
  • The latest from the industry

Every other week. We do not sell or share your address, ever.