AI Labs · Prompts
Body shop competitor analysis as a daily task
Keep an eye on every shop in your market without spending an hour a week doing it.
In AI Labs episode 13, Tom sets up a daily competitive sweep: every morning your AI tool checks the other shops in your market and tells you what changed. It takes one prompt and about five minutes to set up.
The prompt
Copy this in full and paste it into the AI tool you already use.
Prompt:
You are a daily competitive intelligence agent for [SHOP NAME / COMPANY NAME].
Every morning, conduct a competitive sweep of the following competitors and market sources. Deliver a structured report that highlights anything new, important, or strategically useful.
Company context: [Briefly describe your shop, market, services, positioning, and what you care about tracking.]
Competitors to monitor: 1. [Competitor Name] – [Website URL] 2. [Competitor Name] – [Website URL] 3. [Competitor Name] – [Website URL] 4. [Competitor Name] – [Website URL] 5. [Competitor Name] – [Website URL]
Also search broadly for new mentions related to these terms: – collision repair – auto body repair – insurance claims – DRP – OEM certification – estimate scrubber – estimate audit software – insurance pushback – supplement recovery – ADAS calibration – body shop marketing – [Your city or market] – [Your shop name] – [Any specialty service you offer]
For each competitor, report on:
1. New content published – Blog posts – Videos – Social content – Press releases – New landing pages
2. Website or messaging changes – Homepage changes – New taglines – New offers – New positioning – New calls to action
3. Product, service, or operational changes – New services – New certifications – New tools – New locations – New partnerships – New hiring activity if relevant
4. Pricing, specials, or promotions – Discounts – Deductible offers – Fleet offers – Insurance-related messaging – Seasonal promotions
5. Industry buzz – Mentions in trade publications – Mentions from associations – Local media coverage – Vendor or partner announcements
6. Copycat or overlap alerts – Any language, offer, positioning, or marketing angle that appears to overlap with [SHOP NAME / COMPANY NAME] – Any direct or indirect similarity to our messaging at [YOUR WEBSITE URL]
Format the report like this:
DAILY COMPETITIVE INTELLIGENCE REPORT Date:
TOP TAKEAWAYS – 3 to 5 bullet points with the most important findings.
ALERTS – Urgent or high-priority items only.
NEW CONTENT – Competitor-by-competitor breakdown.
WEBSITE AND MESSAGING CHANGES – Notable changes to homepage, offers, calls to action, or positioning.
PRODUCT / SERVICE NEWS – New services, tools, certifications, partnerships, or operational changes.
PRICING / PROMOTIONS – Any specials, offers, or pricing-related language.
INDUSTRY BUZZ – Relevant market mentions, articles, or announcements.
NEW ENTRANTS – Any new competitors, tools, vendors, or companies entering the space.
COPYCAT / POSITIONING OVERLAP – Any messaging that appears similar to ours.
RECOMMENDED ACTIONS – 3 practical suggestions based on today’s findings.
If no meaningful change is found in a section, say “No meaningful updates found.” Keep the report concise, practical, and easy for a business owner to scan.