Progress Belongs to the Bold

• Heroes deserve to be celebrated. Every cycle time improved, every short pay reclaimed, every unfair structure beaten back is a victory.
• Shop innovators deserve as much recognition as the tools they use. Leaders who push boundaries move the industry forward. Their best practices should be shared so every shop can learn, grow, and thrive.
• Shops need knowledge as much as tools. That means AI tips and tricks, proven ways to cut waste, and practical methods to tame the daily chaos of shop life.

• Real innovation happens at small companies. Big companies cannot move fast enough. They chase consensus while small companies chase progress.
• What looks like risk is often progress in disguise. Innovation gets labeled dangerous, but it is the only way the industry moves ahead.
  

We deliver this not just through products, but through community: our newsletter, videos, and podcast. Each one spotlights the heroes of the industry, shares their insights, and inspires others to follow their lead.

Our vision is to lead the collision repair industry into a new era of intelligence, where technology empowers people — not replaces them. We envision a world where every independent shop has access to the same level of data, automation, and decision-making power as the largest consolidators and insurers.

Through innovation, integrity, and relentless experimentation, The Hero Group is building the AI infrastructure that restores control to shop owners, rewards craftsmanship, and ensures the collision industry remains strong, profitable, and independent for generations to come.

Hero AI Labs: Where Ideas Become Tools
Hero AI Labs is our innovation playground — a dedicated lab where we experiment, test, and build solutions for the everyday challenges collision shops face. From refining prompts that automate time-consuming tasks to developing prototype tools that solve specific repair or estimating problems, every experiment begins with one question: How can we make life easier for the people who fix cars?

Hero Toolkit: Free Resources for the Real Heroes
We believe innovation should be accessible. That’s why everything created inside Hero Labs — from AI prompt libraries to mini repair automation tools — is shared freely with the industry. Each project is built, tested, and refined in collaboration with real shop owners and technicians, ensuring that every new idea delivers practical, measurable impact on the floor.