Welcome to the Hero Group AI Labs
AI Labs Ep. 1 — Speed of Change
AI Labs Ep. 2 — AI Financial Analysis Machine
AI Labs Ep. 3 — Google Review Analysis Machine
AI Labs Ep. 4 — Top 5 AI Mistakes People Make
AI Labs Ep. 5 — Paint Department Analysis Machine
AI Labs Ep. 6 — Profit Leaks Analysis Machine

Profit isn’t disappearing — it’s leaking. In this episode, Tom Zoebelein introduces the Profit Leaks Analysis Machine, a free AI-powered tool built for collision shops that want to find hidden waste fast. Upload your P&L and the machine breaks down expense growth vs. revenue, flags out-of-line accounts, highlights payroll and vendor leakage, and shows where margins are quietly getting crushed. Then it turns the findings into a clear 90-day recovery plan — so you can plug the leaks, protect cash flow, and take control of profitability heading into the next year.

AI Labs Ep. 7 — Collision Marketing Planning Machine

Marketing isn’t getting easier — it’s getting more competitive. In this episode, Tom Zoebelein unveils the Collision Marketing Planning Machine, a free AI-powered tool built for body shops that want a real 2026 plan without paying an agency thousands. In minutes, it analyzes your market by ZIP, reveals the demographics and vehicle-age signals that shape demand, maps competitor pressure, and generates channel-specific messaging, ad taglines, budget guidance, and a 90-day content plan — so you can stop guessing and start driving the right work in 2026.

AI Labs Ep. 8 — Body Shop Hiring Interview Machine

This is Part 1 of a two-part AI Labs build where Tom creates the Collision Shop Hiring Filter Machine, a prompt that generates a complete interview kit for any body shop role. You’ll define your shop culture and the position you’re hiring for, then the machine produces role-specific interview questions with red flags and follow-ups, a weighted scorecard to compare candidates objectively, a reference check script, and a quick behavioral fit snapshot after you paste in the candidate’s answers.

Part 2 is the 90-Day New Hire Success Machine, where we build a simple onboarding plan with clear goals, day 30/60/90 milestones, and a coaching cadence to turn that hire into a productive team member without creating more stress.

AI Labs Ep. 9 — Body Shop Hiring Interview Machine, part 2
AI Labs Ep. 10 — How to build a 60-second body shop ad with AI
AI Labs Ep. 11 — How to build a Google reviews responder custom GPT
AI Labs Ep. 6 — Profit Leaks Analysis Machine

Profit isn’t disappearing — it’s leaking. In this episode, Tom Zoebelein introduces the Profit Leaks Analysis Machine, a free AI-powered tool built for collision shops that want to find hidden waste fast. Upload your P&L and the machine breaks down expense growth vs. revenue, flags out-of-line accounts, highlights payroll and vendor leakage, and shows where margins are quietly getting crushed. Then it turns the findings into a clear 90-day recovery plan — so you can plug the leaks, protect cash flow, and take control of profitability heading into the next year.

AI Labs Ep. 7 — Collision Marketing Planning Machine

Marketing isn’t getting easier — it’s getting more competitive. In this episode, Tom Zoebelein unveils the Collision Marketing Planning Machine, a free AI-powered tool built for body shops that want a real 2026 plan without paying an agency thousands. In minutes, it analyzes your market by ZIP, reveals the demographics and vehicle-age signals that shape demand, maps competitor pressure, and generates channel-specific messaging, ad taglines, budget guidance, and a 90-day content plan — so you can stop guessing and start driving the right work in 2026.

AI Labs Ep. 8 — Body Shop Hiring Interview Machine

This is Part 1 of a two-part AI Labs build where Tom creates the Collision Shop Hiring Filter Machine, a prompt that generates a complete interview kit for any body shop role. You’ll define your shop culture and the position you’re hiring for, then the machine produces role-specific interview questions with red flags and follow-ups, a weighted scorecard to compare candidates objectively, a reference check script, and a quick behavioral fit snapshot after you paste in the candidate’s answers.

Part 2 is the 90-Day New Hire Success Machine, where we build a simple onboarding plan with clear goals, day 30/60/90 milestones, and a coaching cadence to turn that hire into a productive team member without creating more stress.

AI Labs Ep. 9 — Body Shop Hiring Interview Machine, part 2
AI Labs Ep. 10 — How to build a 60-second body shop ad with AI
AI Labs Ep. 11 — How to build a Google reviews responder custom GPT
AI Labs Ep. 11 — How to build a Google reviews responder custom GPT
AI Labs Ep. 12 — Three free AI tools for body shops
AI Labs episode 13 spying on competitors
AI Labs Ep. 14 — How to build a Google review handout that boosts body shop sales
New episode placeholder
New episode placeholder